Weekly Wrap-Up #151
Airport and presidential news, the latest with femvertising, and more – all in this week’s wrap-up. 1. London Airport Makes “Across the Miles” Campaign Personal Holidays can be hard for those who are...
View ArticleWeekly Wrap-Up #152
Our last Wrap-Up of the year covers beer, movies, purging, dancing like a penguin and NASA. What more do you need? 1. Netflix airs unscripted clips of family movie night Kids say the darndest things,...
View ArticleWeekly Wrap-Up #154
Social media channels institute changes and Super Bowl ad chatter begins, in this week’s wrap-up. 1. “While You Were Away” from Twitter While Twitter is loved for its instantaneous updates, it can be...
View ArticleWeekly Wrap-Up #155
This week’s Wrap-Up includes news about Obama, McDonalds and the latest with LinkedIn. Enjoy! 1. Snapchat Charges Top Dollar for Ads The young, but very popular picture and video app has been reported...
View ArticleWeekly Wrap-Up #156
#Facebook, #SuperBowlCommercials, #DeflateGate, #SOTU, and #PR — All in this week’s #WeeklyWrapUp. 1. PR Professor Says PR Students No Longer Need Advanced Writing Classes Last week, Shannon Bowen, a...
View ArticleThe Week in Marketing: Super Bowl Ads, Real-Time Marketing and the SEO-Social...
1. Brands Take Advantage of #Blizzardof2015 with Real-Time Marketing Real-time marketing is a popular trend among today’s marketers. Brands are getting smarter about leveraging sensationalized events...
View ArticleThe Week In Marketing: Retweeting Value, Facebook Updates, Effective Press...
1. Cornell creates ‘Retweet’ tool Researchers at Cornell University, supported by the National Science Foundation and Google, generated an algorithm that determines what makes a specific tweet more...
View ArticleThe Week In Marketing: Twitter Videos, #Dress, Instragram News, and Facebook Ads
1. Instagram Creates ‘Carousel ads’ Instagram has introduced a new form of advertising that allows readers to swipe left to learn more about the brand or product. These ‘carousel ads’ have been called...
View ArticleWeek In Marketing: Content Strategy, Google Algorithm, Social Media, Amazon...
1. Starbucks’ “Race Together” Campaign Backfires Starbucks’ “Race Together” campaign was created to get customers talking about racial issues, as baristas were encouraged to write the words “Race...
View ArticleWeek In Marketing: Twitter Collaboration, Facebook Conference, #ThanksList,...
1. Why Developers Want to be on WhatsApp so Badly WhatsApp cofounder Brian Acton announced at Facebook’s recent F8 conference that they do not plan to share the WhatsApp API. Acton explained that they...
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